Australia’s Oyster Coast appoints Australian Operations Manager

Craig Smith has been appointed as the company’s Australian Operations Manager, following the Board’s decision late last year to expand its activities and selectively target domestic opportunities. While export remains a key focus, the Board considers there are many opportunities for the company where oysters from our region are not supplied. Building a strong domestic brand presence is important to underpinning our success in Asia.

While new to the oyster industry, Craig brings a wealth of senior management experience and skills in wholesale and retail sales. Craig is the former General Manager of Sales Australia & New Zealand for Electus Distribution (Jaycar Wholesale division). Prior to that Craig was Jaycar Electronics Dealer Development Manager for Australia and New Zealand growing the owner/operated Jaycar Stockists business from 30 stores nationally to almost 200 stores throughout Australia, New Zealand and the Pacific region.

Farming and the South Coast is not new to Craig. He grew up in a farming background in south western NSW before moving to Batemans Bay in 1993. Purchasing the Bridge Motel in Batemans Bay enabled Craig to get involved in regional tourism and tours for five years before selling the motel. Craig has also owned his own retail outlets, including Smiths Music & Electronics in Batemans Bay and Ulladulla from 1999 to 2005, before selling to take a national role with the Jaycar Electronics group in Sydney May 2005.

Arriving back at their family home in Batemans Bay in December 2015, Craig and his family are here to stay. Craig will spend an intensive period of time with our oyster farmers over coming weeks before embarking on a targeted strategy for domestic sales growth.

Craig can be contacted at or by phoning 0477 730377

CSmith - website