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Chairman’s Address to the Annual General Meeting, Narooma, 16 November 2018

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This time last year, I stated that the company was achieving its objectives on domestic markets, while keeping its export strategy on the backburner for the time being. Those objectives were:
• to operate profitably,
• to gain market traction and reputation,
• to introduce marketing professionalism, and
• to increase respect from our grower shareholders.

At the time, we were raising capital, from both existing and new shareholders, to fund our vertical integration strategy involving the purchase of farms to underpin overall oyster supply. We had purchased one farm, here at Wagonga, and reached agreement on a second, in the Shoalhaven. However, I also stressed the company’s need and desire to purchase additional quantities of quality oysters from our grower suppliers to meet growing domestic demand.

A Busy, Productive Year

A great deal has happened in the intervening twelve months. In particular, following formal discussions and an extensive due diligence process, Roc Partners, pursuant to mandates it holds from major Australian investment and superannuation funds, agreed to invest $20 million in our business.

This decision was a tangible endorsement of the strategy which we had embarked on and the management team we had built. The arithmetic of Roc’s investment implied an increased value in the shares we had on issue. The scale of the investment meant that the implementation of our plans could be accelerated.

The Roc investment required approval from our shareholders, which occurred in April this year when around 84% of all shares of the company voted unanimously (in person or by proxy) in favour of it. An initial $15 million was transferred in May and management has since been extremely busy putting these funds to good use.

As you know, the company now owns seven farms – at Merimbula, two at Wagonga, Shoalhaven, Wallis Lake and two at Port Macquarie, with catching leases at Moruya and Bermagui, and two small, as yet undeveloped, leases at Port Stephens. We have 126 hectares of aquaculture leases, which is around 3 percent of total NSW lease areas.

We have also purchased a commercial property in Batemans Bay to house our processing facility and corporate office. Mark Allsopp, our CEO, will provide more detail in his presentation shortly.

I want to step back from the specifics and provide shareholders with the broader context – some of it you have heard or read before, some is new information.

First, we now have a new operating company for the business: AOC Private Pty Ltd. That is the company into which the two Roc managed funds have invested. Australia’s Oyster Coast Ltd received 5 million shares, valued at $5 million, in AOC Private in return for the transfer of its assets, operating business, and staff etc. With Roc’s $15 million so far, we thus have a 25% equity stake in AOC Private.

Because “Australia’s Oyster Coast” is the name which now has market recognition, we wish to change the name of AOC Private Pty Ltd to Australia’s Oyster Coast Pty Ltd. However, that name cannot be used unless the existing Australia’s Oyster Coast Ltd first changes its name. Hence the resolution on today’s agenda to change the company’s name to AOC (Oyster Investments) Ltd. It’s a bit convoluted to get your mind around, but it’s just a procedural change.

In future, the annual accounts of AOC (Oyster Investments) Ltd will be much simplified, showing just the financial return from its 25% equity in the operating company and a few associated costs, such as audit and interest. We will continue to hold annual meetings to allow shareholders to hear from and question management and the board; this forms part of our accountability obligations and will obviously include details about the operating company as well as the holding company in which your shares are held. And I will continue to write shareholder letters from time to time to keep shareholders updated on major developments.

Second, we are now nearly six months into the new structure and arrangements. I can only express appreciation for the approach and contribution of our new partners from Roc. They are professional, enthusiastic and constructive in a way which bodes well for the future of our collective endeavours. Roc principal Mike Lukin is here today and will be happy to speak to shareholders after the meeting, or indeed to answer any questions from shareholders during the meeting.

Third, as most shareholders will be aware, we received some media coverage in recent weeks, some of which has been critical of the company. Given the poorly informed nature of several comments and assertions made, I want to set the record straight and will do so shortly.

2017-18 Annual Accounts

But first, let me draw out the highlights from the 2017-18 annual accounts, which were sent to shareholders along with the notice of meeting. As usual, the receipt and consideration of the accounts is an agenda item for this meeting.

The company’s P&L showed a profit after tax of nearly $1.65 million. This is after an allowance for tax of $625,000. It compares with a net loss after tax the prior year of $241,000.

The result is substantially explained by the value uplift which accrued when the company’s business was sold to AOC Private as part of the Roc transaction. Note 4 to the accounts (p 13) discloses that the gain on the sale of the business was $2.144 million – this figure was after a number of costs the company incurred as part of the transaction were deducted.

The net profit before tax was $2.271 million. The company’s operating profit from oyster sales was the difference between the gain on the sale of the business and the net profit before tax: $127,000.

Last year, I forecast that the company would achieve an operating profit in 2017-18 as sales volumes continued to increase. The $127,000 is that figure, a considerable turnaround from the prior year’s loss. Moreover, it covered just the period from July to mid-May, after which the business was conducted by the new company, AOC Private. I would also note that there was considerable management input to the Roc transaction deliberations, without which oyster sales would have been even higher than they were.

During 2017-18 the company’s sales revenue (Note 4, p 13) was $6.2 million, up from $1.97 million the prior year. This was achieved from the marketing of 550,000 doz oysters, up from 200,000 doz the prior year, and just 20,000 in 2015-16. Our marketing success has been impressive, from a standing start in 2015.

Share Value: $1.25

Directors assess the value of the company currently at $5 million, reflecting the value ascribed by Roc in the transaction context. Divide this by the 4 million (approximately) shares in Australia’s Oyster Coast Ltd, and the value per share is now $1.25.

For a shareholder who made an initial investment of $10,000 in the company, that investment benefitted first from the 3 for 10 bonus issue early last year (which was a reward to those shareholders who invested at the riskiest time of the company’s existence), and second from the increased share value associated with the Roc transaction. An initial $1 share thus now has an implied value of around $1.60 ($1 x 1.3 x 1.25).

I am delighted that our shareholders have seen a significant increase in the value of their investment – and of course I hope there will be more to come in the years ahead, both increased share value and the payment of dividends.

Grower Investment Plan to Continue

As far as grower shareholders are concerned, I also hope that you see yourselves as much as a shareholder of the business as a supplier to it. As a supplier, you will continue to receive market prices, plus the significant added benefits of farm collection, bag supply, regular payment and product feedback. As a shareholder, you will also benefit from increasing share value and dividends as and when they occur.

There is no question that our company’s operation has contributed to increased farm gate prices for oysters, as we have brought a new marketing sophistication to the industry and helped the renaissance of oysters, especially Sydney Rock Oysters, on restaurant menus. All growers have benefitted from this of course, not just our grower shareholders.

As part of our desire to see higher levels of grower shareholding in the company, we are continuing the Grower Investment Plan, so that growers who wish to increase their shareholding in the company can do so over time, and in an achievable manner, cash flow wise. I trust that our performance to date warrants your trust in us as an investment.

I would confirm that, consistent with our initial pledge, directors’ fees were not paid by Australia’s Oyster Coast Ltd during 2017-18. We said that this would not occur until the company was operating profitably. The business’ operations are larger and more sophisticated, so from 1 July this year, the non-Roc directors in AOC Private are receiving a $10,000 per annum director’s fee (with a $20,000 fee for the chairman). I will also receive a $10,000 per annum fee as chair of Australia’s Oyster Coast Ltd as from July 2018.

Current Year’s Progress

For the current financial year, we are again targeting substantial growth in oyster sales compared with 2017-18. Some of these will come from our own farms, but the majority will still be sourced from our grower shareholders. So far, we have sold around 250,000 doz, which puts us well ahead of the comparable period last year, and on track to meet our target.

Sales in October amounted to just under 80,000 doz, a monthly record, and more than double sales in October 2017. This financial year, we have purchased oysters from 35 growers (not counting company-owned farms) and for the past 12 months from a further 24.

Logistically, we are now heavily constrained at our facility at The Vista, Batemans Bay, which we have occupied for the past couple of years courtesy of Jim and John Yiannaros, loyal grower shareholders. The development application for our new facility in Cranbrook Rd is currently being considered by the Eurobodalla Council; we hope to be fully operational there around April next year.

Just as the early period of Australia’s Oyster Coast Ltd operated at a loss, while staff were recruited and other business costs incurred ahead of revenue generation, so this year will be a transition year for the new company.

We have expanded our management team, with a new CFO, Devin Watson, Marine Operations Manager, Ben Ralston, and Post-Harvest Operations Manager, Waite Derwent, complementing our CEO, Mark Allsopp and Sales Manager Craig Smith. I think shareholders can be very impressed with the calibre and commitment of our management team. We are also investing heavily in technology upgrades at our new farms, the benefits of which will take a further one and two years to come to fruition.

So, I expect the operating company will incur a trading loss in 2018-19, before moving to profitability the following year. However, the accounting standards require us to bring to account increased stock values and numbers as they occur, that is, prior to the product actually being sold. We do not yet know the full extent of this increase in value, but it will be substantial.

Having acquired seven farms so far, we have been approached by the owners of several others to gauge our interest. We now have a good sense of lease values, and while it is tempting to continue further acquisitions, the board and management have judged it is more important to consolidate first. This is consistent with an approach which stresses quality and consistency above all else.

Over coming months, it is likely that Roc’s final $5 million capital will be transferred to the company. Accordingly, it is desirable that Australia’s Oyster Coast Ltd match this on a pro rata basis, in order that our existing 25 percent equity share in the operating company can be maintained. To do this requires $1.67 million from existing (or new) shareholders. I have previously flagged this in a shareholder letter and am grateful that several shareholders have responded with a willingness to consider increasing their investment, subject to being satisfied with the terms and conditions.

Media Coverage

Let me now turn to the recent media coverage the company has received, especially three articles in the Sydney Morning Herald. The first point to register, and it is not a trivial one, is that if we were having no impact in the market place, we wouldn’t be newsworthy. To that extent, I think we can take the coverage as a compliment.

Unfortunately, the articles contained a number of misleading statements and assertions. I am critical of their authors for accepting these assertions too readily, without either genuinely checking them with us, or asking themselves what might lie behind the complaints being made.

For example, the company was referred to as being “loss making” without it being acknowledged that we had openly flagged that trading losses would be incurred during our start-up phase. There was no checking whether our forecast move to profitability in the 2017-18 year had occurred. The answer to this misinformation is clearly apparent in our annual accounts which I have discussed.

Another claim made was that my last two AGM addresses “had been removed from our website”, implying some act of concealment or embarrassment. I have no idea where that claim originated, and when I saw it I was quickly able to display those addresses, from the UK where I was at the time.

A repeated complaint was that, once we owned farms, we would no longer purchase oysters from other growers. I don’t know how many times I have to stress the converse: our decision to purchase farms was triggered because supplies from grower shareholders were insufficient relative to demand. We continue to seek additional quantities of quality oysters from our suppliers: the more we can sell, the more influential we can become in the market place, which can benefit all growers.

The two or three disgruntled growers who were quoted are either non-shareholders who declined to support us at the outset, or a shareholder who has scarcely supplied us with product. Growers are entitled to become shareholders or not, according to their preference, but the grievances of non-shareholders, who lack a good understanding of what we are doing, do not, in my opinion, merit much respect.

One particularly egregious, anonymous, claim was that the company purchased its first farm, owned by David Maidment, for above its market value. David was and is a director of the company. For the record, he did not take place in any board deliberations in respect of his farm; he left the room and did not receive relevant paperwork. The farm was independently appraised by a knowledgeable and respected grower shareholder. A follow-up inspection and appraisal was made by two other grower shareholders. The purchase price was consistent with those appraisals. The board has established appropriate governance protocols from the outset and adheres to them rigorously.

Another complaint was that the company has become too big and is crowding out smaller operators and distorting lease values. As I mentioned earlier, we now own a mere 3 percent of NSW aquaculture leases. Our purchases have been on a willing buyer/willing seller basis. It’s called the market, and long may it continue. We are proud of, and make no apology for, bringing a new professionalism to the industry, providing a closer link between grower and consumer, lifting the product quality of our suppliers and providing them with regular feedback, raising the profile of oysters at high-end restaurants, and helping to improve grower financial returns as has occurred over the past two-three years.

Perhaps the sharpest criticism concerned the portion of equity provided through the Go NSW fund, one of the two Roc investment funds, which ultimately comes from Jobs for NSW, a NSW Government regional investment fund. Some claims were made that this was a grant, and should have been open to other growers. It is not a grant, it is an investment which will be expected to produce a commercial return. Regardless of one’s view about the appropriateness of taxpayer funds being allocated for private investment, the fund is established and a mandate has been provided to Roc for its investment in ventures meeting regional, employment and agribusiness objectives. It was Roc’s decision to allocate some of those funds to our business.

By contrast, it was nice to see the more balanced and positive presentation on the ABC’s Landline program on 4 November – a link to it appears on the company’s website for any shareholder who missed the program.

Clearly, we would prefer to have supportive media commentary than critical commentary. We will work constructively with media representatives to present an accurate assessment of our activities wherever we can. But ultimately, our track record and financial results will speak the loudest and we are content to keep our heads down, focus on our priorities and the business, and work hard on behalf of customers, suppliers, staff – and of course, shareholders.


The next twelve months promise to be every bit as active as the past twelve months have been. I look forward to being able to report our further progress then, including showing shareholders through our new processing facility.

I would now like to invite our CEO, Mark Allsopp, to screen a short video and present his report, following which we will attend to the formal part of the business of today’s meeting.

David Trebeck
16 November 2018

Chairman’s Address to the Annual General Meeting, Narooma, 10 November 2017

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Good afternoon ladies and gentlemen. It is my pleasure to welcome all shareholders – both growers and non-growers – to this third annual general meeting of Australia’s Oyster Coast Ltd and say what a pleasure it is to see you.

When the company was formed, nearly three years ago, the intent was to provide a commercial vehicle to enable growers to target export markets. That remains a major focus for the future but circumstances, and ultimately common sense, necessitated us concentrating first on the domestic market – to achieve critical mass, cover our costs, and gain expertise domestically that could then be applied overseas, probably in a different way from our initial export efforts.

I am pleased to advise shareholders that we are achieving our domestic objectives. We are now covering our costs. We have gained both market traction and reputation. We have introduced a level of marketing professionalism that has been absent in the past. And, most important of all, we are increasingly winning the respect of our grower shareholders which is being reflected in increasing oyster supplies to our company.

Last week we sold just over 11,000 doz oysters – our highest weekly sales volume yet achieved.

I have noted before that many growers initially sat on the fence and watched to see how the “new kid on the block” would perform. I understand that logic – I would probably have done the same if I were in a grower’s position.

Despite the goodwill which accompanied our formation, we presented as something of a leap of faith. For one thing, growers had established relationships which most would have been wary about severing – just in case we didn’t make it. For another, even though the rationale for the formation of the company was to enhance grower interests, a number of us were untested. And third, some past collective marketing attempts had not met with spectacular success, so scepticism may have been warranted on that score too.

Today, I think these reasons for caution have been comprehensively answered.

Demand for our product is steadily rising. In recent months, through winter, we could comfortably have sold an additional 3,000-5,000 doz in most weeks if supplies were available. Growers know that we have an outstanding management and marketing team, led by Mark Allsopp and Craig Smith. We are paying market prices. In addition, as we need constantly to stress, we meet the transport costs from farm to market, and the cost of bags, and we always pay growers every two weeks. And crucially, support from grower shareholders helps the company’s financial performance – and thereby, the prospects of future dividends and increasing share values.

We need even more grower support – and more product to market. What could be a more encouraging message?

This time last year, I announced the company’s intention to embark on a vertical integration strategy, via the acquisition of farming properties. At that time we had not worked out the precise form this would take, but we could already see supply shortages looming in Tasmania and South Australia, and demand running ahead of our capacity to meet it.

The response to this strategy from growers has generally been positive, although there have been isolated concerns that operating our own farms would mean less reliance on, or competition with, supplies from grower shareholders. I said then, and I repeat, the opposite is the case.

First, we have, as I’ve mentioned, struggled to obtain sufficient supply for most of this year. Operating our own farms underpins our supply security. But more importantly, being able to command larger, perhaps significantly larger, supplies strengthens our position in the marketplace, and helps to enhance the position of oysters on menus, from which everyone benefits. Aided by expanded scale, we want to become a price maker not a price taker.

We now own one farm – here at Wagonga – and are finalising purchase of another in the Shoalhaven. Negotiations remain active elsewhere. We are especially pleased that Gary Collison, one of the State’s finest growers, is keen to remain in an active management capacity at Shoalhaven for several years, while David Maidment is keen to take on a roving grower ambassador role. Later in the meeting we will screen a short video showcasing our new farms.

Associated with our vertical integration strategy, we are raising additional capital. A significant number of existing shareholders increased their investments in the company to the tune of about $1.5 million, which was gratifying.

Then we allocated bonus shares to existing shareholders at the ratio of 3 new shares for every 10 held. This was an important way of rewarding existing shareholders for their commitment at the outset when the company’s future was not assured – in other words, when the risk was greatest. Effectively, it means that initial shareholders now have 30 percent more shares that previously – or that the value of their initial shares has risen by 30 percent. This action demonstrates the company’s commitment to its shareholders.

The third phase in the capital raising program has been to approach potential external investors. As we expected, this has been a slow and somewhat tedious process. Mark, John Susman, Tony Curtis and/or I have given presentations to individuals and corporate entities, mainly in Sydney, Melbourne and Canberra. Most have endorsed what we are doing, even if for various reasons some have not, or have not yet, invested with us. These discussions continue and we remain optimistic that the company in its expanded form has a bright future.

During the 2016-17 financial year five additional growers became shareholders and we also welcomed seven new external shareholders. In addition, we issued modest quantities of shares to six of our employees under government-approved employee shareholding arrangements, as a reward for their hard work and commitment. We hope to do this each year.

Let me now turn to our recent performance and current operations.

Shareholders have received a copy of the 2016-17 audited annual accounts, the receival and consideration of which is an agenda item for this meeting. Last year, the company recorded a net loss of $241,000. This is slightly down on the $265,000 loss recorded the prior year. While obviously we are aiming to generate profits year-on-year, these losses were anticipated and reflect start-up costs as we built critical mass. At the end of the financial year, the balance sheet showed net assets of $1.9 million, after adjusting for accumulated losses.

Last financial year we marketed just over 200,000 doz oysters as the new management team settled into their stride. Our best trading month was March, while in three weeks in three different months sales exceeded 8,000 doz.

Our budget for the current year is more than double this – so quite ambitious. At the end of September we are running nicely ahead of budget. In the first quarter, we sold just on 100,000 doz – or half last year’s total. We exceeded 10,000 doz in one week in August, before supplies and the seasonal changeover constrained us. Last week, as I mentioned, we topped 11,000 doz. Mark will have more to say on our current operations.

Importantly, the marketing side of the company traded profitably in the first quarter. In addition, our Wagonga farm, which we owned for nearly two months of the quarter, also achieved a profit.

Our budget is to generate a profit for the full financial year and I look forward to reporting to you next year that we did so!

This year’s Narooma Oyster Festival, in May, was a great success and our company was pleased to co-ordinate several of the activities and assist individual growers display and sell their own oysters. 23,000 doz were sold on the day and a substantial group of journalists, assisted by Destination NSW, generated extensive positive publicity for the festival and the region.

Other notable successes during the year included:
• Darren Deeth’s win, with oysters submitted on his behalf by our company, of the NSW Delicious Produce award, a prestigious award voted on by leading chefs;
• an appearance on the Today Show by Sue McIntyre, Greg Carton and Pip and Dom Boyton;
• an appearance on Landline by Steve Feletti, featuring his oysters and matching wine; and
• just recently, the film Oyster, featuring Pip and Dom Boyton, winning the best environmental feature film at the Chesapeake Film Festival in the United States.

All these achievements help to build reputation for oysters and the region. We cannot have too many good news stories about our oysters and I look forward to further successes over the coming year.

Tourism numbers visiting Australia’s Oyster Coast, including visitors utilising the direct air services to Canberra Airport, are increasing. Early next year a second service, involving Qatar Airways, will commence services to Canberra Airport. The company is well plugged in to the economic development work being undertaken by the CBR Region Joint Organisation, which includes the Shires of Bega Valley and Eurobodalla.

At this year’s AGM, directors David Maidment and Tony Curtis are up for re-election. The remaining board members unanimously recommend their re-election. Brief biographical details were contained in the notice of meeting.

The past twelve months have been extremely busy for all concerned with Australia’s Oyster Coast. Our directors’ commitment of time and expertise is invaluable. I am most grateful to them as colleagues and for their determination to make our company a success. As I said earlier, our management, led by Mark Allsopp and Craig Smith is simply outstanding.

We have a growing team which includes Waite Derwent and Gerard Dennis ensuring the smooth flow of oysters through our Batemans Bay premises, Karen Maltby who handles the accounts and office administration, and Jason Nolte who manages our Wagonga farm. Without these people we would not have a business. I express my admiration and gratitude to them.

And finally I thank our shareholders for continuing, and in many cases increasing, their support for the company and its activities.

Overall, I think we can reflect on the past twelve months as a period of considerable achievement and consolidation which has set up the company for a successful future. The current financial year is crucial. We need to convert our efforts to date into tangible and sustainable profits. I am confident that we will do so.

David Trebeck
10 November 2017

Chairman’s Address to the 2016 Annual General Meeting

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Australia’s Oyster Coast Ltd held its Annual General Meeting today in Narooma.  Chairman, David Trebeck, announced the Board’s decision to enter into a joint venture with private investors to establish a farm asset holding company. Mr Trebeck assured grower shareholders that the company’s supply policy will enable them to supply the majority of the company’s requirements if they so desire. “We expect that participation in the joint venture will augment rather than replace supply from existing grower shareholders. It will also enhance the profitability of Australia’s Oyster Coast Ltd by underwriting supply as we increase sales, as well as by being a profitable investment in its own right,” Mr Trebeck said.

A transcript of the Chairman’s address is available here.

In addition, three new directors were elected to the Board including oyster growers, Warwick Anderson from Wapengo Lake and Pippa Boyton of Merimbula, as well as John Susman, director of Fishtales, an Australian seafood industry agency.


Canberra Airport talks up opportunities for Australia’s Oyster Coast

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Readers of Virgin Airlines in-flight magazine, Voyuer, heard from Canberra Airport’s CEO, Stephen Byron about the airport’s plans to go international this month. While this is good news for holiday makers, Mr Byron was quick to point out that it creates exciting opportunities for freight, including for Australia’s Oyster Coast.  Read the full article here.

Canberra Airport backs Australia’s Oyster Coast

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Australia’s Oyster Coast Ltd continues to attract investment through its prospectus, most recently from Canberra International Airport.

The Chairman of Australia’s Oyster Coast Ltd, David Trebeck, said the prospectus marketing period had been extended to ensure negotiations with potential investors could be completed. “We’re pleased with the broad support our young company is receiving. Investments from major corporations like Canberra International Airport, provide significant opportunities for export and tourism initiatives that can benefit both companies and the region more broadly,” said Mr Trebeck.

This latest news comes on the heels of announcing the appointment of the company’s executive team, who will be based in Batemans Bay and responsible for further developing the company and its oyster markets.

Mark Allsopp has been appointed as the company’s Chief Executive Officer and Craig Smith as Australian Operations Manager.

Mr Allsopp has a strong background in the seafood industry – in Western Australia, New Zealand and South Australia – and has a first class honours degree in science, in aquaculture, and a masters degree in agribusiness. He was most recently CEO of M&J Seafood Pty Ltd, an oyster farmer cooperative in Port Lincoln, which markets oysters to export and domestic markets. He also is food industry development manager with Australia’s Seafood Frontier, the regional tourism and development organisation in Port Lincoln.

“Mark’s knowledge of export markets for oysters, lobsters, mussels, abalone and clams is strong, and he maintains an extensive contact network across the domestic seafood sector,” said Mr Trebeck.

Craig Smith recently commenced with the company as Australian Operations Manager, strengthening the company’s domestic sales capacity and complementing its principal export focus. “There are many opportunities in the domestic market where oysters from Australia’s Oyster Coast are not presently supplied by us or our farmer shareholders. Having a strong domestic brand and market is vital to underpinning export success in Asia, a fact that has been repeatedly emphasised during export marketing visits,” said Mr Trebeck.

Mr Smith brings a wealth of senior management and wholesale and retail sales experience to the role. Prior to joining the company he was General Manager for Wholesale Sales, Australia and New Zealand for the Jaycar electronics group. Earlier, he had helped build the owner/operated Jaycar Stockists business from 30 stores to almost 200 stores throughout Australian, New Zealand and the Pacific.

Commenting on the appointments, Mt Trebeck said he was delighted the company had been able to attract people of the calibre and experience of Mark Allsopp and Craig Smith. “They add considerable horsepower to the company’s marketing efforts and effectiveness, consolidate relationships with the company’s grower shareholders, and strengthen the company’s presence in the region.”

Australia’s Oyster Coast’s new CEO, Mark Allsopp (right) with Australian Operations Manager, Craig Smith

Australia’s Oyster Coast’s new CEO, Mark Allsopp (right) with Australian Operations Manager, Craig Smith

Australia’s Oyster Coast appoints Chief Executive Officer

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The Chairman of Australia’s Oyster Coast Ltd, David Trebeck, has announced the appointment of Mark Allsopp as the company’s Chief Executive Officer.

Commencing on 30 May, Mark will take overall responsibility for the company’s development, operating from Batemans Bay.

Mark is currently CEO of M&J Seafood Pty Ltd, an oyster farmer cooperative in Port Lincoln which exports oysters to Asia and beyond, as well as supplying domestic market outlets. He also is food industry development manager with Australia’s Seafood Frontier, the regional tourism and development organisation in Port Lincoln.

With a first class honours degree in science, a degree in aquaculture and a masters degree in agribusiness, Mark has worked his whole professional life in the seafood industry – in Western Australia, New Zealand and South Australia. He has worked at general manager level and in start-up roles with Cloudy Bay Seafood, Kiwa Oysters and Westralian Seafood Distributors, and with oysters, lobsters, mussels, abalone and clams. His knowledge of export markets for these products is strong, and he maintains an extensive contact network across the domestic seafood sector.

This appointment follows the recent announcement of Craig Smith as the company’s Australian Operations Manager with responsibility to target selective domestic opportunities, as a complement to its principal export focus. Apart from there being many opportunities in the domestic market where oysters from Australia’s Oyster Coast are not presently supplied, having a strong domestic and brand presence is vital to underpinning export success in Asia, a fact that has been repeatedly emphasised during export marketing visits. Craig brings a wealth of experience in senior management and wholesale and retail sales to the role.

Commenting on the appointments, David Trebeck said he was delighted the company had been able to attract people of the calibre and experience of Mark Allsopp and Craig Smith. They would add considerable horsepower to the company’s marketing efforts and effectiveness, consolidate relationships with the company’s grower shareholders, and strengthen the company’s presence in the region.

Australia's Oyster Coast new CEO, Mark Allsopp

Australia’s Oyster Coast new CEO, Mark Allsopp

Australia’s Oyster Coast appoints Australian Operations Manager

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Craig Smith has been appointed as the company’s Australian Operations Manager, following the Board’s decision late last year to expand its activities and selectively target domestic opportunities. While export remains a key focus, the Board considers there are many opportunities for the company where oysters from our region are not supplied. Building a strong domestic brand presence is important to underpinning our success in Asia.

While new to the oyster industry, Craig brings a wealth of senior management experience and skills in wholesale and retail sales. Craig is the former General Manager of Sales Australia & New Zealand for Electus Distribution (Jaycar Wholesale division). Prior to that Craig was Jaycar Electronics Dealer Development Manager for Australia and New Zealand growing the owner/operated Jaycar Stockists business from 30 stores nationally to almost 200 stores throughout Australia, New Zealand and the Pacific region.

Farming and the South Coast is not new to Craig. He grew up in a farming background in south western NSW before moving to Batemans Bay in 1993. Purchasing the Bridge Motel in Batemans Bay enabled Craig to get involved in regional tourism and tours for five years before selling the motel. Craig has also owned his own retail outlets, including Smiths Music & Electronics in Batemans Bay and Ulladulla from 1999 to 2005, before selling to take a national role with the Jaycar Electronics group in Sydney May 2005.

Arriving back at their family home in Batemans Bay in December 2015, Craig and his family are here to stay. Craig will spend an intensive period of time with our oyster farmers over coming weeks before embarking on a targeted strategy for domestic sales growth.

Craig can be contacted at or by phoning 0477 730377

CSmith - website

Australia’s Oyster Coast extends Prospectus marketing period to 30 April 2016

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Chinese businessman, Mr Weibing Lu; Narooma oyster farmer, David Maidment; and David Trebeck tour oyster leases on Wagonga Inlet

Chinese businessman, Mr Weibing Lu; Narooma oyster farmer, David Maidment; and David Trebeck tour oyster leases on Wagonga Inlet

At the recent Annual General Meeting of Australia’s Oyster Coast Ltd, Chairman David Trebeck, announced that the Board had agreed to extend the marketing period for the company’s Prospectus by two months to 30 April 2016.

The South Coast based company issued 500,000 shares under its Prospectus on 23 December 2015.

Company chairman David Trebeck said Australia’s Oyster Coast Ltd was well on the way to meeting its target of raising $500,000 under the offer.

“There are plenty of investors who share our confidence in the market appetite for our premium oysters. They see the potential for expansion and future profits, especially given the growing consumer demand for high-quality, environmentally-certified produce in China, Hong Kong and Singapore. That’s good news for the future of the company, and for the more than forty local oyster growing businesses who are our suppliers”, said Mr Trebeck.

The offer is being extended to enable prospective shareholders more time to consider the offer.

“The Australian Securities and Investment Commission approved the company Prospectus on Christmas eve. For many prospective investors, particularly on the South Coast, the summer holiday period is their busiest time. We want to ensure that those South Coast businesses or individuals with an interest in the region’s tourism and economic development have adequate time to consider the offer”, said Mr Trebeck.

Through its capital-raising drive, Australia’s Oyster Coast will be able to pursue its market potential and strengthen the oyster industry that sustains the livelihood of oyster growers across the South Coast region.

The Australia’s Oyster Coast prospectus can be downloaded here.

Australia’s Oyster Coast Ltd holds first Annual General Meeting of Shareholders in Narooma

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Chairman David Trebeck delivering his address at the 2015-16 AGMAustralia’s Oyster Coast Ltd held its first annual general meeting of shareholders in Narooma today.

Oyster grower and non-grower shareholders turned out in good numbers to hear the Chairman’s address and to elect a Chairman and Board.

Chairman, David Trebeck, having recently attended an international air freight seminar at Canberra Airport, shared some insights from Federal Trade Minister, Andrew Robb. Minister Robb discussed the importance of connectivity, praising the Canberra International Airport agreement with Singapore Airlines and noting that where air flights led, trade followed. Minister Robb had also reported the ‘spectacular’ reputation enjoyed by Australian agricultural products in Asia and highlighted recent OECD forecasts that the present 600 million middle class population residing between India and China is expected to grow to 3 billion over the next 35 years, which will result in unprecedented food demand implications.

Mr Trebeck told shareholders that the facts and figures quoted graphically underscore the relevance of the Australia’s Oyster Coast business model, which should give all shareholders confidence that the company is on the right track.

Mr Trebeck reported that many lessons had been learnt in the past year – most of them positive.

Export sales volumes had been slower to build up than anticipated as markets the company is targeting, while enormous by Australian standards, are mature, sophisticated and competitive. Mr Trebeck advised that adjustments had been made to the business model and price position, that the company better understands the markets where ‘our oysters fit best’ and had developed some good distributors and customers. He expected the company’s export sales would ramp up significantly in the near term but conceded it was difficult to say exactly when this would occur and by how much.

Mr Trebeck shared an interesting insight regarding the importance overseas customers place on the brand’s visibility and recognition in its home market. He advised shareholders that the company needed to be selling oysters and promoting its brand in the domestic market and that the relevance and importance of the Oyster Trail tourism initiative ‘could not be over emphasised’. He added that the Board had recently signed off on a domestic strategy that would be progressively implemented to capture domestic sales opportunities that didn’t compete with the company’s individual shareholders.

The company’s financial results were tabled covering two months of operation to the end of the 2014-15 financial year and revealed a $76,000 loss which was consistent with earlier projections and reflected the reality of establishing a new venture. Mr Trebeck advised that the priority now is to increase revenue and confirmed that the Board’s earlier indication of of getting to a cash break even by the end of the 2015-16 financial year remains a key objective.

All Board members stood for re-election, with the exception of Stacey Loftus, who is expecting her third child imminently. All were re-elected and Clyde River farmer, Steve Feletti, was also elected to the Board. The Chairman thanked Mrs Loftus for her significant contribution.

Read the full transcript of the Chairman’s address here.