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We've launched a new oyster brand, Oystersmiths. Offering multiple oyster species in a variety of formats, Oystersmiths reflects our commitment to quality and consistency in meeting consumer demand for fresh, healthy, premium seafood.
“Oystersmiths is what we call a ‘curated premium’ brand designed to drive oyster consumption,” says Australia’s Oyster Coast CEO, Devin Watson.
“It’s about responding to what consumers are asking for - quality, value and sustainability. The brand is a carefully curated selection across multiple oyster species, including Rock, Pacific, and Angasi oysters, available in various formats to suit the dynamic needs of chefs and restaurants.”
“We are not only providing premium oysters, but also spreading the message that oysters are healthy for us and for the planet. With Oystersmiths and our high-end Rock oyster brand, Appellation Oysters, we’re making it easier for people to enjoy a product that is packed with nutrition and produced in a way that’s environmentally responsible.”
Oysters are naturally rich in vitamins and minerals, including zinc, iron, and omega-3 fatty acids. They are a source of lean protein and have a low environmental impact compared to other forms of animal farming. This makes oysters an ideal choice for those seeking a healthy, sustainable diet.
As part of a rapidly growing industry, our vertical integration model has enabled us to experience sustained growth while remaining committed to sustainable food production.
“Our industry is committed to being here for future generations,” said Mr Watson. “Oystersmiths is a reflection of that commitment to providing premium oysters in a way that’s good for people and good for the environment.”
Oystersmiths, the latest addition to AOC’s brand portfolio, will further strengthen our position in the food service industry.
For more information about Oystersmiths, please visit www.oystersmiths.com.
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